<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=211788509327279&amp;ev=PageView&amp;noscript=1">
comanchebanner.jpg

  

perception matters: who is your washington post?

Posted by Dave Rothacker on Jul 2, 2017 12:05:00 AM

In 2007, the Washington Post staged a social experiment in an arcade outside of a Washington DC Metro subway station. Managers were interested in context, perception and priorities so they strategically placed a 39 year-old violin player, wearing a baseball hat, T-shirt and jeans, in a location bristling with people on their way to work.

Would passersby notice the man? Would they stop to take in his performance? Would they find the classical music he was playing appealing?  Here are the results:

  • 1,907 people walked by.
  • 7 people stopped for at least one minute.
  • He played six 6 classical pieces for 43 minutes and received $52.17 in donations.
Read More

Topics: Marketing, business culture, Building a Business, Customer Connection, Plumbing, hvac, learning, knowledge, perception

Better Your Business - Build Your Own Library

Posted by Dave Rothacker on Jun 27, 2017 12:00:47 PM

Tinker Hatfield is a world renowned basketball shoe designer and the Air Jordan XI is arguably the most popular Nike basketball shoe of all time. Earlier this year Netflix released Abstract: The Art of Design, a documentary on popular designers. One show is devoted to Tinker Hatfield, recognized by Fortune as one of the 100 most influential designers of the 20th century. It’s a fascinating show. There is one aspect to Tinker’s success that stands out and it’s something that you can easily emulate.

Read More

Topics: Marketing, business culture, Building a Business, Customer Connection, Plumbing, hvac, learning, knowledge

Posted by

Help Contractors Find Solutions Fast.

The Blog for Service Businesses

Sales, marketing, business, and internet tips for residential service business owners in Plumbing, HVAC, Electrical and Solar industries. 

Learn to grow your business with:

  • Marketing Tools
  • Business Resources
  • Hiring Advice
  • Industry Insight

Subscribe to Email Updates

FREE Lead Generation Door Hanger