Do me a favor, okay? Please click and read “Could Your Company Become an Award Winning Company?” a Matt Michel article.
Matt talks about your company entering contests, why you won’t enter contests and finally what to do if you do win a contest. I find it interesting that Matt spends the most time writing about why you will not or why you hesitate to enter contests. The fact that your head was nodding in acknowledgement while you read that section is exactly why our salsa-making-CEO devoted so much time to it.
Your eyebrows just burrowed down upon your eyes. “Salsa?” they ask.