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The Salsa-Making-CEO

Posted by Dave Rothacker on Apr 2, 2017 5:00:00 AM

Do me a favor, okay? Please click and read “Could Your Company Become an Award Winning Company?” a Matt Michel article.

Entering contests

Matt talks about your company entering contests, why you won’t enter contests and finally what to do if you do win a contest. I find it interesting that Matt spends the most time writing about why you will not or why you hesitate to enter contests. The fact that your head was nodding in acknowledgement while you read that section is exactly why our salsa-making-CEO devoted so much time to it.

Your eyebrows just burrowed down upon your eyes. “Salsa?” they ask.

Useful advice

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Topics: Building a Business, Leadership, Motivation

John Wooden On Leadership

Posted by Dave Rothacker on Feb 12, 2017 5:02:00 AM

How vast is the sea of leadership education?

Recent search results: Google over 800 million results, You Tube over 5.3 million and Amazon over 218 thousand - that’s a lot of books!

Lately you’ve heard folks in your contractor support organization talking about the importance of sound leadership. You know this. You also know that courses taken in college and sporadic seminars attended over the years have little relevance today.

Where to start? Where should you launch your vessel and in which direction should you sail?


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Topics: Leadership

Show Your Character

Posted by Dave Rothacker on Jan 22, 2017 5:05:00 AM

Walt Disney thought and then acted like Mickey Mouse.

When trying to convey a cartoon character’s behavior to his animators, Walt Disney submerged himself in character. Although Walt could verbally communicate his wishes, when he acted them out his animators could tell exactly what he wanted.

So pack up the tool belt, jump in the truck and get into character. Show your service techs exactly what you want them to do.

I was going to say, “just kidding.” Now I’m not so sure...

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Topics: Leadership, Motivation, Character

Be the Spark

Posted by Dave Rothacker on Jan 13, 2017 4:00:00 PM

Walking down the steps; landing awkwardly with a rebound; or a misstep between second and third base. BAM! Instant searing pain in your knee. That happened twenty-years ago. Your knee thinks it was yesterday.

The teacher humiliates you in front of the class. BAM! Instant searing pain in your soul. You were wounded in school twenty-years ago and it’s still fresh in your psyche. 

You endured seemingly hundreds of teacher-drones throughout school. Except those who inflicted searing pain, they all blend into a sea of “what was that teacher’s name?” Except for those who didn’t. Three teachers made a difference in your life and you will never forget their names. Why?

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Topics: Leadership, Training

Are You the Captain Of Your Ship?

Posted by Dave Rothacker on Dec 4, 2016 4:05:00 AM

EntreLeadership by Dave Ramsey

When I put out a request to the Service Nation Alliance community to recommend their favorite book on leadership, the number one response was EntreLeadership by Dave Ramsey.

Been there and done it.

Trying to understand why Ramsey was recommended over popular names like Peters, Drucker, Collins, Hamel and Kotter, I had to go no further than the book’s Introduction. Dave Ramsey went from launching a real estate business to running it successfully to bankruptcy and financial rock-bottom to the launch of his now incredibly successful Ramsey Solutions. Anchored in financial coaching, Ramsey Solutions spiders out into every media imaginable to teach people how to become financially responsible.

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Topics: Leadership

Build a Purposeful Business with Why

Posted by Dave Rothacker on Nov 27, 2016 4:02:00 AM

“I want to provide a place for my coworkers to thrive.”

“I love teaching service technicians.”

“I want to develop all of my people.”

“I am providing a company where my coworkers can earn a decent living.”

These are indicative of the most frequent response I get when asking the question: Can you tell me about the WHY of why you are in business? Although my quest has been over the past half year, the recent Service World Expo presented a veritable Golden Corral of opportunities to delve into WHY.

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Topics: Management, Leadership, Motivation

When Business Causes You Nightmares

Posted by Dave Rothacker on Oct 16, 2016 4:03:00 AM

You’re in 9th grade and walking down a school hallway in your underwear.  Did you ever have this dream, err, nightmare?

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Topics: Management, Leadership

Wanted: HVAC Service Technician

Posted by Dave Rothacker on Oct 9, 2016 4:01:00 AM

Petey sets back the odometers and Louie sells the cars. No imagination needed here; you get this business operation.

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Topics: Hiring, Business Design, Leadership

Hamburgers, Fries and Shakes

Posted by Dave Rothacker on Oct 2, 2016 4:49:00 AM

Hamburgers, fries and shakes. Hamburgers, fries and shakes. Hamburgers, fries and shakes. When you pull into a McDonald’s drive through, that’s what you see on the sign. Hamburgers, fries and shakes.

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Topics: Leadership

Oz Is the Yellow Brick Road

Posted by Dave Rothacker on Sep 25, 2016 4:03:00 AM

If you’ve been following along since I started writing full time at Comanche Marketing earlier this year, you know that I am passionate about business owners understanding WHY you are in business and in expressing what you believe in.

As your company’s leader, you simply cannot communicate this message enough.

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Topics: Leadership

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