<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=211788509327279&amp;ev=PageView&amp;noscript=1">
comanchebanner.jpg

  

Neuromarketing in your Business

Posted by Dave Rothacker on May 28, 2017 12:05:00 AM

Imagine that Bob, your sharp, clean-cut and friendly service technician arrives at Mrs. Jones’s house.  Following company protocol he parks his van, greets Mrs. Jones and begins to troubleshoot the system. Bob presents Mrs. Jones an upgrade along with the repair estimate. Although Mrs. Jones wants to pursue the smart thermostat installation, she opts for ONLY the repair.

Read More

Topics: business culture, Building a Business, Company Culture, Character, Plumbing, service calls

Show Your Character

Posted by Dave Rothacker on Jan 22, 2017 5:05:00 AM

Walt Disney thought and then acted like Mickey Mouse.

When trying to convey a cartoon character’s behavior to his animators, Walt Disney submerged himself in character. Although Walt could verbally communicate his wishes, when he acted them out his animators could tell exactly what he wanted.

So pack up the tool belt, jump in the truck and get into character. Show your service techs exactly what you want them to do.

I was going to say, “just kidding.” Now I’m not so sure...

Read More

Topics: Leadership, Motivation, Character

Posted by

Help Contractors Find Solutions Fast.

The Blog for Service Businesses

Sales, marketing, business, and internet tips for residential service business owners in Plumbing, HVAC, Electrical and Solar industries. 

Learn to grow your business with:

  • Marketing Tools
  • Business Resources
  • Hiring Advice
  • Industry Insight

Subscribe to Email Updates

FREE Lead Generation Door Hanger