A few weeks ago, in an article titled Are You in or Out?, we spoke about Inbound Marketing. There are many marketing professionals who believe that Content Marketing is a subset of Inbound Marketing. I agree.
Some people need to breathe. I need to read. This obsession of mine is not exactly a secret so consequently I’m often asked to name a few favorite books. Flying my homemade sheet metal dustpan to the moon would be an easier task.
So today, instead of a book list, which would stretch to the moon, I chose to list a few of my favorite marketing authors.
It couldn’t be done. In fact, doctors and scientists said that it was physically impossible for a human being to run a mile in under 4 minutes. And up until May 6, 1954, no human being ever had.
Did you find that right manager yet? The owner of your company, John Blutarsky, tasked you, Daniel Simpson, to find a manager for your department. We discussed the Gallup Company, how a manager fits into strong workplaces and how you can identify one. In the end we suggested that John concentrate on building a strong workplace until you locate that manager.
You are a service technician or installer. John Blutarsky, the owner of your contracting company has just given you this assignment: Find a manager for your department. After visions of the movie Animal House quickly, but not too quickly, pass through your head, you get down to business.
Does your company have a Facebook page? Do people visit and participate there? Okay, let’s pretend that it’s not your contractor buddies. Anyone else?
For the past two or three years, Service Nation has been holding “Success by Design” days across the country. For the longest time, I didn’t attend one. This is part of trusting your team. When I finally did attend one, I was impressed. Give our team the better part of a day and they will show you how dial in success in contracting.
IT’S HALFTIME, WHAT’S THE SCORE?
I love football. Real football. Not that soccer stuff. And, I love that football has a halftime. Halftime provides a unique opportunity to regroup as a team, and adjust the gameplan.
Topics: Business Growth
Thou shalt know the difference between markup and margin.
If Frank J. Blau Jr. had been born when Plumbing & Mechanical published the 10 Commandments, this would have been number 11.
The Intentful Apprentice
You just graduated from Kent County Vo-Tech school. With certificate in hand, you’re ready to become an HVAC technician. Robert Jones, owner of Jones Heating & Air Conditioning, sits on the Kent County Vo-Tech advisory board. While your grades were not straight A’s, Robert noticed your desire, effort and will to succeed. You start Monday.
Today is your lucky day. Due to the magical interfaces between reality, this computer and make-believe, Wiz, an elderly wizard graciously agrees to offer you a few words of advice. In his words…