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perception matters: who is your washington post?

Posted by Dave Rothacker on Jul 2, 2017 12:05:00 AM

In 2007, the Washington Post staged a social experiment in an arcade outside of a Washington DC Metro subway station. Managers were interested in context, perception and priorities so they strategically placed a 39 year-old violin player, wearing a baseball hat, T-shirt and jeans, in a location bristling with people on their way to work.

Would passersby notice the man? Would they stop to take in his performance? Would they find the classical music he was playing appealing?  Here are the results:

  • 1,907 people walked by.
  • 7 people stopped for at least one minute.
  • He played six 6 classical pieces for 43 minutes and received $52.17 in donations.
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Topics: Marketing, business culture, Building a Business, Customer Connection, Plumbing, hvac, learning, knowledge, perception

Better Your Business - Build Your Own Library

Posted by Dave Rothacker on Jun 27, 2017 12:00:47 PM

Tinker Hatfield is a world renowned basketball shoe designer and the Air Jordan XI is arguably the most popular Nike basketball shoe of all time. Earlier this year Netflix released Abstract: The Art of Design, a documentary on popular designers. One show is devoted to Tinker Hatfield, recognized by Fortune as one of the 100 most influential designers of the 20th century. It’s a fascinating show. There is one aspect to Tinker’s success that stands out and it’s something that you can easily emulate.

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Topics: Marketing, business culture, Building a Business, Customer Connection, Plumbing, hvac, learning, knowledge

neuromarketing can make a difference

Posted by Dave Rothacker on Jun 18, 2017 12:00:00 AM

A few weeks ago we learned, according to neuroscience, a person can unconsciously communicate and receive messages. We mentioned that neuroscience has been making headway into the business world in the form of neuromarketing. Neuromarketing is the applied use of scientific principles to measure how our brains react to marketing stimuli. 

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Topics: Marketing, business culture, Building a Business, Customer Connection, Plumbing, service calls, hvac

Neuromarketing in your Business

Posted by Dave Rothacker on May 28, 2017 12:05:00 AM

Imagine that Bob, your sharp, clean-cut and friendly service technician arrives at Mrs. Jones’s house.  Following company protocol he parks his van, greets Mrs. Jones and begins to troubleshoot the system. Bob presents Mrs. Jones an upgrade along with the repair estimate. Although Mrs. Jones wants to pursue the smart thermostat installation, she opts for ONLY the repair.

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Topics: business culture, Building a Business, Company Culture, Character, Plumbing, service calls

Don't be Corporate

Posted by Dave Rothacker on Mar 19, 2017 5:00:00 AM

As an HVAC, Plumbing and or Electrical contractor, do you employ human beings? Are your customers human beings? In your world of work, isn’t it really humans being with humans?

Why then do we continue to make it so mechanical, so corporate, so impersonal?

IDEO is a global design company: “We create positive impact through design.”

Design companies like IDEO create, make useful stuff and make stuff better.

While every company in one way or the other solves problems, design companies are paid to solve specific problems. So we shouldn’t be surprised to learn of the science, sophistication and thought that goes into problem solving.

The intellectual firepower of a design firm like IDEO is equivalent to the business and player talent it requires for an NFL team to win seven or eight Super Bowls in a row. In order to design and problem solve effectively IDEO, in spite of its world class arsenal, breaks down a problem to its bare essence. On its way to a clear understanding of the problem, they seek a clear understanding of WHO is involved, they seek to understand those humans being humans.

Let’s explore a company trying to make stuff better. Its goal? To make their workspace more creative.

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Topics: business culture, Management

Your Business Culture Depends on you

Posted by Dave Rothacker on Jun 12, 2016 4:30:00 AM

Demonstrating Your Why

We judge ourselves by our intentions but others judge us by our actions. ---Roy H. Williams

Last week we spoke about the power of WHY and how it relates to your business. A great many of us are familiar with Simon Sinek’s popular TED Talk on the Power of WHY. While we understand it on an intellectual level, its magic escapes the change we seek.

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Topics: Business Growth, business culture, Business Leadership

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