During the gold rush, cirque 1848 when 300,000 men and women ventured across North America, when heading west to become rich in the California Gold Rush, do you think that the gold in them there hills had just appeared over night? Absolutely not. It had been there for thousands of years, waiting to be found. It wasn’t a question of if the gold existed long before it was unearthed, it was a question of who was going to find it. At some point, someone was three feet from gold and had no idea. Being a contractor for over 40 years, the gold laden service calls have always been there, but it took me knowing what to look for and the process it takes to retrieve the gold. After decades of struggle and doing calls for less than what I was worth, I learned to maximize each call that rang through my business line, working smarter, not harder. I found the glimmer that pays big bucks.   

Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

Several years ago, Vicki and I attended a function near the Ronald Reagan Ranch in California. One of the activities was the opportunity to ride in a Glider Plane with a professional pilot. I was quick to sign up. What an outstanding way to see the Santa Barbara area of California!  

Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

Successful business leadersread. Whether it’s the leaders of behemoths like Google or a one-woman HVAC company who is dominating her market, the most effective leaders read. So with over 16,000 business books published each year, where does an aspiring leader find good books to read or listen to?

Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

In a perfect world, your trained and experienced office employees would never quit. When they go on vacation, someone else would seamlessly step into their job and handle it effectively and efficiently. When you want to outdo the competition, your customer service reps would be ready at the phones at night, on weekends, and on holidays. And of course, you’d have top-notch bookkeepers and someone with CFO-level experience to help you track your company’s key performance indicators, spot the challenges, and certainly opportunities that lie inside the numbers.

Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

 

Use Email Marketing or You Lose!

You lose money, that is.

Why should you be using email marketing? It’s simple really. The 2018 email marketing ROI is 3,800 percent. For every dollar you invest, the average return is $38 (Buerman).

End of story.

What? Do you want to know why email marketing so effective?  I thought all that extra money in your pocket would be convincing enough. Not to worry, I have plenty of facts, quotes, and more to continue convincing you. 

Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

 

Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

 

Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

 

Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service