I first became aware of the concept of “Moments of Truth” while reading about the financial recovery of the SAS Group and Scandinavian Airlines…Scandia Air. A man by the name of Jan Carlzon had been appointed CEO of this cash-strapped, problem plagued airline. Mr. Carlzon was extremely successful in the European hotel business but was now charged to overhaul, retool and re-incubate this business model to a profitable enterprise while embracing a complete corporate brand identity re-design. An MBA graduate from Stockholm School of Economics, Mr. Carlzon was in this leadership role from 1981 to 1994.
There are nearly 8 billion people on this planet, and I think nearly every one of them have a cell phone…some have 2 or 3. Cell phone users are everywhere…they walk into walls…they walk into each other…they trip over things…they miss airline flights…they forget to get on elevators…they forget to get off elevators… they step into traffic, and hopefully, are not hit…they march off piers into the ocean, hopefully, not drowning…they are oblivious to the surroundings because they want information right now---instant gratification.
Some people will say this is a self-serving, biased column for Comanche Marketing. So be it. For me, it is an opportunity to state emphatically and clearly my passion for our industry.
What embryonic and developing technology today will become mainstream before you’re ready to pass on the company to your kids? With all of the developing technologies, which ones will become the most relevant to contractors?
You’re listening to an intriguing keynote speaker and trying to take notes when BOOM, something she says sends you down the mental path of “what if?” or “hey, this might work in my company.” Fifteen minutes later you snap back from your productive daydream and think, “oh no, what did I miss?”
In 2007, the Washington Post staged a social experiment in an arcade outside of a Washington DC Metro subway station. Managers were interested in context, perception and priorities so they strategically placed a 39 year-old violin player, wearing a baseball hat, T-shirt and jeans, in a location bristling with people on their way to work.
Would passersby notice the man? Would they stop to take in his performance? Would they find the classical music he was playing appealing? Here are the results:
- 1,907 people walked by.
- 7 people stopped for at least one minute.
- He played six 6 classical pieces for 43 minutes and received $52.17 in donations.
Tinker Hatfield is a world renowned basketball shoe designer and the Air Jordan XI is arguably the most popular Nike basketball shoe of all time. Earlier this year Netflix released Abstract: The Art of Design, a documentary on popular designers. One show is devoted to Tinker Hatfield, recognized by Fortune as one of the 100 most influential designers of the 20th century. It’s a fascinating show. There is one aspect to Tinker’s success that stands out and it’s something that you can easily emulate.
A few weeks ago we learned, according to neuroscience, a person can unconsciously communicate and receive messages. We mentioned that neuroscience has been making headway into the business world in the form of neuromarketing. Neuromarketing is the applied use of scientific principles to measure how our brains react to marketing stimuli.