Walking down the steps; landing awkwardly with a rebound; or a misstep between second and third base. BAM! Instant searing pain in your knee. That happened twenty-years ago. Your knee thinks it was yesterday.
The teacher humiliates you in front of the class. BAM! Instant searing pain in your soul. You were wounded in school twenty-years ago and it’s still fresh in your psyche.
You endured seemingly hundreds of teacher-drones throughout school. Except those who inflicted searing pain, they all blend into a sea of “what was that teacher’s name?” Except for those who didn’t. Three teachers made a difference in your life and you will never forget their names. Why?
Exceptional teachers build relationships with their students. Tina Seelig, an author and professor in Stanford University’s Department of Management Science and Engineering, brings this point front and center in her Medium article “Teaching - It’s about Inspiration, not Information.”
Effective teaching focuses on why and how, not what. The goal should be to spark each student’s imagination, to find a hook in their heart and mind so that they feel a need to learn the material.
HVAC: Why, How not What
Your technician knows there is a cooling problem. He thinks it needs a little gas. That’s the what. But he doesn’t understand the why. Is there really a refrigerant leak? He doesn’t truly understand the thermodynamics involved. All things considered, you know that technicians who understand thermodynamics are all around better technicians.
Tina goes onto address the question, How do you motivate students? She briefly elaborates on the following points:
- Students will respond if they know you care about them personally
- Do not make assumptions about what students already know
- Find a relevant connection between the material and the student’s life
- Never tell students what it takes to get an A in class
To spark a student’s imagination, find that hook in their heart and mind so that they feel a need to learn the material. You spark. They motivate.
Yes, as a business owner and or manager, you are a teacher. Your students are your coworkers and your market. Find and use that hook.
A Hook for a Book
Here's a question for you....While different individuals respond to different hooks, there is one universal hook that both your coworkers and customers will respond to. The first five people who click on the link below, download the Resolutions Worksheet, and send an email with the correct answer will receive a free copy of The Power of Positive Pricing by Matt Michel.
Hint: There probably isn’t a correct answer. But there’s only one answer that Dave would give.
Download today, so you can get further instructions on where to send that correct answer. (We will email you instructions after you download). If you got in on this too late, you can still purchase a copy of the book here.