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Matt Michel

Matt Michel is an internationally recognized and highly acclaimed motivational and informational speaker. He has spoken about marketing, branding, sales, pricing, leadership, strategic planning, and goal setting from Istanbul to Australia and every place in-between. Matt founded Service Nation Inc., which operates the Service Roundtable (the world’s largest contractor alliance), the Retail Contractor Coalition (a contractor branding and marketing program), the Service Nation Alliance (an elite contractor best practices group), and Roundtable Rewards (the service trades’ largest contractor buying group). Previously, he founded and created the Aire Serv Franchise System, which is the oldest continually operating HVAC residential franchise network. In 2015, Matt became the 35th and youngest person inducted into the Contracting Business Hall of Fame. Contracting Business Magazine named Matt one of the 22 most influential people in the history of the residential HVAC/R industry. Contractor Magazine named him one of the 18 most influential people in the history of the plumbing/hydronics industries (Matt is the only person to appear on both the Contracting Business and Contractor lists). The Air Conditioning, Heating & Refrigeration News named Matt one of the top five business advisors in the HVAC industry. Matt is the inaugural recipient of the HVAC Golden Toolbox Award, presented by North American Technician Excellence and Contracting Business Magazine to “recognize industry leadership and support of technician certification.” He has received the Significant Sig Award from the Sigma Chi Fraternity. Service Nation has been named to the Aggie 100 (“The 100 fastest growing Aggie-owned or Aggie-led businesses in the world.”) for the last four consecutive years, an achievement matched by just four other companies. Service Nation has also been listed in the Dallas 100 (2013) and has made the Inc 500|5000 the past three years, including a ranking of #76 or higher nationwide for Business Products & Services. A popular writer, Matt is published more than 60 times per year and is a featured columnist for Contracting Business Magazine, Contractor Magazine, Contracting Canada, Southern PHC Magazine, and CB Hotmail. He also publishes the popular Comanche Marketing blog.  
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Recent Posts

Nine Guaranteed Takeaways from the Service World Expo

Posted by Matt Michel on Sep 17, 2018 8:00:00 AM

Are you vacillating about Service World? Do you wonder if it’s worth it? Do you think you cannot afford the cost or time away from the shop? Here are nine takeaways you will benefit from if you attend Service World.

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Topics: Business Growth, Marketing, Branding, business culture, Building a Business, Business Leadership, Management, Leadership, Plumbing, hvac, learning, knowledge, team building, creative marketing, Customer Service

5 Lessons From the Story of the Service Roundtable

Posted by Matt Michel on Dec 30, 2016 11:16:16 AM

New Year’s is almost here.  In 2017, the Service Roundtable will turn 15.  When you consider how we started, it’s amazing where we are today.  There are some lessons in our story.  If you’ll stay with me, I’d like to share a little about how we started and then share the resulting lessons that can help you and your business.  Be forewarned, this is longer than the usual Comanche Marketing post.

Formation Saturday

On a Saturday in April, I paced nervously.  My presentation was ready, but I went over it one more time. 

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Topics: Business Design

A Legendary Salute to an Icon

Posted by Matt Michel on Nov 18, 2016 4:00:00 AM

In celebration of industry legend Ron Smith's 80th birthday please enjoy this reprint of the foreward I wrote for his remarkable book HVAC Spells Wealth.

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Topics: HVAC Spells Wealth

Yes Virginia, You Can Design Success

Posted by Matt Michel on Jul 7, 2016 4:30:00 AM

For the past two or three years, Service Nation has been holding “Success by Design” days across the country.  For the longest time, I didn’t attend one.  This is part of trusting your team.  When I finally did attend one, I was impressed.  Give our team the better part of a day and they will show you how dial in success in contracting.

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Topics: Business Growth, Business Design

Recharge your Business Growth

Posted by Matt Michel on May 29, 2016 5:00:00 AM

Five Ways We Profit From Seminars 

My team should be nervous, very nervous.  If they knew what was buzzing through my brain, everyone would be hiding under their desks.  You see, I attended another seminar and I’m fired up, charged up, and loaded with new ideas.  Here’s what you can expect when you attend a seminar…

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Topics: Business Growth

Are You a Nice Guy?

Posted by Matt Michel on Apr 17, 2016 7:19:57 PM

I was having a crappy day.  It was one of those days when I felt like everyone wanted a piece of me.  I was being confronted with disingenuous people, ungrateful people, and people who did nothing wrong, but nevertheless irritated me beyond all reason.  I felt my anger building, so I made my smartest decision of the day and left. 

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Topics: Business Leadership

How to Grow Service Agreements

Posted by Matt Michel on Apr 5, 2016 4:24:49 PM

The formula is simple and time tested.  In the air conditioning industry, profitable replacement sales are the fruit of a strong service agreement program.  Service agreements grow from the seeds of tune-ups.  Spring is the perfect time to seed your business with tune-ups.

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