<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=211788509327279&amp;ev=PageView&amp;noscript=1">
comanchebanner.jpg

  

Dave Rothacker

Dave Rothacker is a Service Roundtable member and Service Nation Alliance mentor where he writes two weekly columns. He strives to challenge contractor thinking and uses evidence-based research to enhance their learning.
Find me on:

Recent Posts

Consistency in Company Culture

Posted by Dave Rothacker on Apr 30, 2017 5:00:00 AM

I’m sitting here this morning looking out from my hotel balcony at the Gulf of Mexico. We just concluded the Service Nation Alliance Spring meeting and the Spring 2017 International Roundtable events in St. Pete Beach, Florida. I live due east, a little over an hour away. One thing that I’m always amazed at is the difference in culture between the Fla beaches and my neighborhood. Take away the palm trees and you wouldn’t be able to tell the difference between my community and a general U.S. suburb. The Beach culture however, is distinct and consistent. Gentle sea breeze, sand, rum-laced drinks, laid back lifestyle and never more than ten minutes away from a Jimmy Buffet song. Matter of fact, one of our luncheon’s theme was Cheeseburger in Paradise.

My most powerful take away from the week’s events is the importance of a vibrant and healthy company culture. It surfaced directly and indirectly in almost every single talk, seminar and panel discussion.

In fact, in one panel discussion where the panelists spoke about the pros and cons to adding additional services to your business, the concept of culture found its way into the conversation even though the separate panelists offered diverse company backgrounds. For example, if you’re an HVAC contractor considering purchasing an electrical company, make sure your cultures are compatible.

Your Company Has a Culture

Read More

Topics: Building a Business, Goal Setting, Motivation

Exceed the Status Quo

Posted by Dave Rothacker on Apr 16, 2017 5:00:00 AM

Did you ever get into a rut? Like struggling in a pit of quicksand, the harder you try to get out, the deeper you sink. The harder you work at trying to implement performance pay, the further away you get. And, if your own effort isn’t enough of an obstacle, you seemingly have an army of imaginary and some not so imaginary rapscallions greasing the walls of your ever-deepening rut.



Thought Leaders

Just exactly what is a thought leader? I’d always had this image of wisely whitebeards doling out visions of the near future while effortlessly articulating brilliance that kept folks like myself scrambling for dictionaries and Google in a mad dash to understand.

Read More

Topics: Building a Business, Goal Setting, Motivation

The Dream Company

Posted by Dave Rothacker on Apr 9, 2017 5:00:00 AM

”It’s my dream company! I wish I could work there but it’s impossible to get in.”

Is this what they say about your company?

How do you generate talk like this?

Pursue Fortune

Fortune, the magazine, has been publishing a list called “The 100 Best Companies to Work For” for the last twenty years. This year’s issue came out in March. Paging through it I looked for common traits and characteristics; why did employees want to work for these companies? The following are similar reasons that appear across many different companies on the list.

Read More

Topics: Building a Business, Goal Setting, Company Culture

The Salsa-Making-CEO

Posted by Dave Rothacker on Apr 2, 2017 5:00:00 AM

Do me a favor, okay? Please click and read “Could Your Company Become an Award Winning Company?” a Matt Michel article.

Entering contests

Matt talks about your company entering contests, why you won’t enter contests and finally what to do if you do win a contest. I find it interesting that Matt spends the most time writing about why you will not or why you hesitate to enter contests. The fact that your head was nodding in acknowledgement while you read that section is exactly why our salsa-making-CEO devoted so much time to it.

Your eyebrows just burrowed down upon your eyes. “Salsa?” they ask.

Useful advice

Read More

Topics: Building a Business, Leadership, Motivation

Building Upon Ideas

Posted by Dave Rothacker on Mar 26, 2017 5:00:00 AM

Shoulders slump forward as they pull along an imaginary ball and chain in the dreadful hallway on way to an inevitable fate. They walk a version of the Green Mile every Monday, Thursday and Friday morning. That would be the day of your sales, service and install meetings. An outsider’s look at this motley crew?  Prisoners on their way to the torture chamber. An insider’s look? Pretty much the same.

Did you ever get into an exciting conversations with your friends? Perhaps you were sitting around a fireplace on the first day of vacation. The relaxing notion of five more days of freedom, a few cold ones and no one looking over your shoulder sets the stage for a spirited exploration on launching a make-believe company. Ideas build upon ideas and soon everyone starts raising their what-if? / could we? eyebrows.

Perhaps it wasn’t make-believe. Maybe you, the warehouse manager and one of your installers started talking about ways to improve your warehouse operation. Ideas started building upon ideas. Like a rock climber who gains a toehold over another building upon his ascent; incremental progress leads to new vistas.

Being aware

Read More

Topics: Building a Business, Management, Employee Engagement

Don't be Corporate

Posted by Dave Rothacker on Mar 19, 2017 5:00:00 AM

As an HVAC, Plumbing and or Electrical contractor, do you employ human beings? Are your customers human beings? In your world of work, isn’t it really humans being with humans?

Why then do we continue to make it so mechanical, so corporate, so impersonal?

IDEO is a global design company: “We create positive impact through design.”

Design companies like IDEO create, make useful stuff and make stuff better.

While every company in one way or the other solves problems, design companies are paid to solve specific problems. So we shouldn’t be surprised to learn of the science, sophistication and thought that goes into problem solving.

The intellectual firepower of a design firm like IDEO is equivalent to the business and player talent it requires for an NFL team to win seven or eight Super Bowls in a row. In order to design and problem solve effectively IDEO, in spite of its world class arsenal, breaks down a problem to its bare essence. On its way to a clear understanding of the problem, they seek a clear understanding of WHO is involved, they seek to understand those humans being humans.

Let’s explore a company trying to make stuff better. Its goal? To make their workspace more creative.

Read More

Topics: business culture, Management

Parallels in Time

Posted by Dave Rothacker on Mar 12, 2017 5:00:00 AM

Will taught English at Cornell University for 46 years. Seeing the need to assist his students, Will economized his English textbook. Instead of listing all of the English language’s why’s, wherefores and rules, he created and self-published a little book of frequently misused rules of usage and principles of composition in 1919.

Will identified a problem and then designed a solution. He didn’t seek to change the world, only to make his immediate world a little more effective.

What change might you make in the environment to increase your effectiveness?

Read More

Topics: Building a Business

Business Design

Posted by Dave Rothacker on Mar 5, 2017 4:56:00 AM

Books to Grow By was a Comanche Marketing article listing a portion of my favorite marketing authors. Inspired by your positive feedback I list here today my favorite authors from the field of design. Well, not exactly.

Why? Because I’m not sure there is one field of design. Design is integral to ductwork and dresses. It incorporates industrial, graphic and architectural sectors. Design is multi and interdisciplinary, it should not be restricted to one field.

Read More

Topics: Business Design

The Simple Business Problem Solution

Posted by Dave Rothacker on Feb 26, 2017 5:13:00 AM

“Problems, problems, problems all day long

Will my problems work out right or wrong?”

The Everly Brothers’ 1950-related problems are summed up in one more line from that classic song:

“My love life just ain’t swingin’ like it should” 

If only your hiring, recruiting, marketing, payroll and vehicle problems could be solved by song and getting your love life in order. On second thought, let’s tread lightly around the love life issue*. It might be that some would welcome the hiring, recruiting and etc. issues.


Read More

Topics: Management

Let's Barn Raise Some Ideas

Posted by Dave Rothacker on Feb 19, 2017 5:05:00 AM

”How do you get ideas Bob?”

If you’re a writer, you’re asked this question - a lot. It’s the same for graphic designers, advertising folks, copywriters and content marketing people.

Why don’t HVAC and Plumbing owners hear this question more often?

Probably because people figure you just sell, fix and maintain stuff, why should you need to generate ideas?

Read More

Topics: Business Design

Posted by

Help Contractors Find Solutions Fast.

The Blog for Service Businesses

Sales, marketing, business, and internet tips for residential service business owners in Plumbing, HVAC, Electrical and Solar industries. 

Learn to grow your business with:

  • Marketing Tools
  • Business Resources
  • Hiring Advice
  • Industry Insight

Subscribe to Email Updates

FREE Lead Generation Door Hanger