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Dave Rothacker

Dave Rothacker is a Service Roundtable member and Service Nation Alliance mentor where he writes two weekly columns. He strives to challenge contractor thinking and uses evidence-based research to enhance their learning.
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Recent Posts

A Powerful Marketing Source

Posted by Dave Rothacker on Nov 9, 2018 8:00:00 AM

“After my techs came out of that airflow class, their confidence level skyrocketed!”

Chris Hunter made this statement to me in a recent discussion we had on technical training.

He went onto say, “Technical competence is one key element in successful service call training. Maybe it’s just me, but it seems like there’s been more emphasis lately on the sales and customer service part of the call. A tech who is confident in her customer service, communications, AND technical competence becomes a powerful marketing source!”

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

The Business of Professional Development

Posted by Dave Rothacker on Sep 7, 2018 7:00:00 AM

“Fred has 25 years of experience. I bet he’s pretty good!” This is a fair assumption until you hear from Bill, one of Fred’s previous service managers who replied that Fred has one year of experience repeated 24 times.

What about your doctor? Let’s say he attended college for nine years. Then for the next 20 years, he practiced medicine without additional education. Are you still comfortable with his expertise?

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

Book Recommendations That Provoke Success

Posted by Dave Rothacker on Jul 13, 2018 9:00:00 AM

Successful business leadersread. Whether it’s the leaders of behemoths like Google or a one-woman HVAC company who is dominating her market, the most effective leaders read. So with over 16,000 business books published each year, where does an aspiring leader find good books to read or listen to?

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

Story Driven

Posted by Dave Rothacker on May 12, 2018 9:00:00 AM

 

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

Network Intelligence

Posted by Dave Rothacker on Mar 24, 2018 9:00:00 AM

“We” is stronger than “me”.

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, networking

Defining Moments

Posted by Dave Rothacker on Feb 3, 2018 10:00:00 AM

“Hi, my name is Don Page and this is my first day at work here.”

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding

Marketing with Imagination

Posted by Dave Rothacker on Jan 6, 2018 10:00:00 AM

Marketing with Imagination

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding

The Power of Moments

Posted by Dave Rothacker on Dec 16, 2017 10:00:00 AM

 

The Power of Moments

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, family business, team building, Leadership, Business Growth, Business Leadership

Don't Know Why?

Posted by Dave Rothacker on Nov 11, 2017 11:00:00 AM

Why are you in business?

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, family business, team building, Leadership, Business Growth, Business Leadership

Business and the Grownup Table

Posted by Dave Rothacker on Oct 21, 2017 7:15:00 AM
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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, family business

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