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Dave Rothacker

Dave Rothacker is a Service Roundtable member and Service Nation Alliance mentor where he writes two weekly columns. He strives to challenge contractor thinking and uses evidence-based research to enhance their learning.
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Recent Posts

Don't Know Why?

Posted by Dave Rothacker on Nov 11, 2017 11:00:00 AM

Why are you in business?

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Topics: Business Growth, Marketing, business culture, Building a Business, Business Leadership, Management, Leadership, Plumbing, hvac, learning, knowledge, family business, team building

Business and the Grownup Table

Posted by Dave Rothacker on Oct 21, 2017 7:15:00 AM
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Topics: Marketing, business culture, Building a Business, Management, Plumbing, hvac, learning, knowledge, family business

Reaching Out

Posted by Dave Rothacker on Sep 24, 2017 12:00:00 AM
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Topics: Marketing, business culture, Building a Business, Management, Plumbing, hvac, learning, knowledge, communication, texting, expert, availability, reaching out

Just Point and Click

Posted by Dave Rothacker on Jul 29, 2017 12:05:00 AM
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Topics: Marketing, business culture, Building a Business, Management, Customer Connection, Plumbing, hvac, learning, knowledge, innovation

Artificial Intelligence and Your Business

Posted by Dave Rothacker on Jul 16, 2017 12:01:00 AM

What embryonic and developing technology today will become mainstream before you’re ready to pass on the company to your kids? With all of the developing technologies, which ones will become the most relevant to contractors?

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Topics: Marketing, business culture, Building a Business, Management, Customer Connection, Plumbing, hvac, learning, knowledge, innovation

Graphic Recording Leads to Better Learning

Posted by Dave Rothacker on Jul 9, 2017 12:05:00 AM

You’re listening to an intriguing keynote speaker and trying to take notes when BOOM, something she says sends you down the mental path of “what if?” or “hey, this might work in my company.” Fifteen minutes later you snap back from your productive daydream and think, “oh no, what did I miss?”

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Topics: Marketing, business culture, Building a Business, Management, Customer Connection, Plumbing, hvac, learning, knowledge, more effective meetings, graphic recording

perception matters: who is your washington post?

Posted by Dave Rothacker on Jul 2, 2017 12:05:00 AM

In 2007, the Washington Post staged a social experiment in an arcade outside of a Washington DC Metro subway station. Managers were interested in context, perception and priorities so they strategically placed a 39 year-old violin player, wearing a baseball hat, T-shirt and jeans, in a location bristling with people on their way to work.

Would passersby notice the man? Would they stop to take in his performance? Would they find the classical music he was playing appealing?  Here are the results:

  • 1,907 people walked by.
  • 7 people stopped for at least one minute.
  • He played six 6 classical pieces for 43 minutes and received $52.17 in donations.
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Topics: Marketing, business culture, Building a Business, Customer Connection, Plumbing, hvac, learning, knowledge, perception

Better Your Business - Build Your Own Library

Posted by Dave Rothacker on Jun 27, 2017 12:00:47 PM

Tinker Hatfield is a world renowned basketball shoe designer and the Air Jordan XI is arguably the most popular Nike basketball shoe of all time. Earlier this year Netflix released Abstract: The Art of Design, a documentary on popular designers. One show is devoted to Tinker Hatfield, recognized by Fortune as one of the 100 most influential designers of the 20th century. It’s a fascinating show. There is one aspect to Tinker’s success that stands out and it’s something that you can easily emulate.

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Topics: Marketing, business culture, Building a Business, Customer Connection, Plumbing, hvac, learning, knowledge

neuromarketing can make a difference

Posted by Dave Rothacker on Jun 18, 2017 12:00:00 AM

A few weeks ago we learned, according to neuroscience, a person can unconsciously communicate and receive messages. We mentioned that neuroscience has been making headway into the business world in the form of neuromarketing. Neuromarketing is the applied use of scientific principles to measure how our brains react to marketing stimuli. 

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Topics: Marketing, business culture, Building a Business, Customer Connection, Plumbing, service calls, hvac

Neuromarketing in your Business

Posted by Dave Rothacker on May 28, 2017 12:05:00 AM

Imagine that Bob, your sharp, clean-cut and friendly service technician arrives at Mrs. Jones’s house.  Following company protocol he parks his van, greets Mrs. Jones and begins to troubleshoot the system. Bob presents Mrs. Jones an upgrade along with the repair estimate. Although Mrs. Jones wants to pursue the smart thermostat installation, she opts for ONLY the repair.

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Topics: business culture, Building a Business, Company Culture, Character, Plumbing, service calls

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