Oz Is the Yellow Brick Road

Posted by Dave Rothacker on Sep 25, 2016 5:03:00 AM

If you’ve been following along since I started writing full time at Comanche Marketing earlier this year, you know that I am passionate about business owners understanding WHY you are in business and in expressing what you believe in.

As your company’s leader, you simply cannot communicate this message enough.

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Topics: Leadership

Business With Purpose

Posted by Dave Rothacker on Sep 11, 2016 5:05:00 AM

It’s 3:00 on a 98 degree Friday afternoon. With five service calls complete you know that, back at the office, Liz has more calls than you can handle. And you know she’s doing everything in her power not to tell you. As pressure builds on Liz, it makes its way downstream to you. Two of call number six’s four condensers are down.

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Topics: Business Leadership

Goal Setting: The Sub 4 Minute Mile

Posted by Dave Rothacker on Sep 4, 2016 5:30:00 AM

It couldn’t be done. In fact, doctors and scientists said that it was physically impossible for a human being to run a mile in under 4 minutes. And up until May 6, 1954, no human being ever had.

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Topics: Business Growth, Goal Setting

Let Your Hiring Process Soar

Posted by Dave Rothacker on Aug 28, 2016 5:30:00 AM

“Release the bird Amos!”

The canary flies into the coal mine and dies. The bird’s suicide mission indicates the presence of toxic gas. If the bird had lived it would have been safe to send in the miners.

Toxic gas and lack of business processes produce similar results.

Are you having problems hiring the right people?

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Topics: Hiring Process, Employee Engagement

Essential Hiring Practices

Posted by Dave Rothacker on Aug 21, 2016 9:09:39 AM

Bob’s sales are down. Well, truth be told, they were really never up to begin with. He doesn’t understand. He played semi-pro ball, modeled in magazines and had been a top salesman at a different company. Always a hit with the opposite sex, he’s flat out tanking in his retail career at Victoria’s Secret. Ugh!

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Topics: Hiring

become a great business

Posted by Robin Jones on Aug 14, 2016 4:30:00 AM

In Jim Collins’ book Good to Great he separates the status quo companies from the superstars. In a 5 year long research project that would undo even the most staunch statistician, his team picked apart companies to determine what made them succeed.  His efforts produced some incredible findings of the differences between those that slam dunked the industry standard earnings, and those that just plugged along.

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Topics: Busines Mastery, Business Design

The Great Manager Search Part II

Posted by Dave Rothacker on Aug 7, 2016 4:30:00 AM

Did you find that right manager yet? The owner of your company, John Blutarsky, tasked you, Daniel Simpson, to find a manager for your department. We discussed the Gallup Company, how a manager fits into strong workplaces and how you can identify one. In the end we suggested that John concentrate on building a strong workplace until you locate that manager.

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Topics: Business Growth, Hiring, Management

The Great Manager Search

Posted by Dave Rothacker on Jul 30, 2016 6:30:00 AM

You are a service technician or installer. John Blutarsky, the owner of your contracting company has just given you this assignment: Find a manager for your department. After visions of the movie Animal House quickly, but not too quickly, pass through your head, you get down to business.


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Topics: Business Growth, Hiring, Management

Facebook for Contractors

Posted by Dave Rothacker on Jul 24, 2016 5:00:00 AM

Does your company have a Facebook page? Do people visit and participate there? Okay, let’s pretend that it’s not your contractor buddies. Anyone else?

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Topics: Business Growth, Marketing

Business Success: Do You Have a Theory?

Posted by Dave Rothacker on Jul 17, 2016 6:00:00 AM

“Performance pay for our installers will increase profitability and department morale.”

A theory is not a foregone conclusion. It’s an explanation, given the data, intel and research you have to date. It’s incomplete therefore it begs for you to move forward.

It encourages one to keep striving, to keep bridge-building toward a stronger theory or fact.

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Topics: Business Leadership

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