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Love is in the Air - So Share it With Your Customers

Posted by Chris Lonergan on Feb 1, 2019 8:00:00 AM

 

You know you love your customers...

If you didn’t, you wouldn’t have developed a brand and marketing efforts to attract those customers. You wouldn’t have spent so much time training yourself and your team to provide customers with the services they need. And you wouldn’t have followed through with the best customer service possible at every job.

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

Are You Serving Customers and Coworkers?

Posted by Dave Rothacker on Jan 25, 2019 8:00:00 AM

 

You are the number 48 NASCAR stock car. You are a Chevrolet owned by Hendrick Motorsports, one of today’s most successful racing organizations, and driven by Jimmie Johnson, one of the most successful NASCAR drivers of all time.

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

Transparent Leadership Markets Itself

Posted by Danielle Putnam on Jan 18, 2019 8:00:00 AM

 

All throughout last year, key women in leadership kept mentioning the book “Lean In” by Sheryl Sandberg. Naturally, I knew who Sheryl was, not that we were besties, but as the COO of Facebook, who didn’t know who she was?

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

Simple Advice to Help Accomplish Your New Year's Resolution

Posted by Todd Liles on Dec 28, 2018 8:00:00 AM

 

The New Year is just around the corner. Many of you are starting to get excited about the new potential that this year brings. If you are making a New Year’s resolution to: lose weight, read more books, spend more time with your family, or make more money, you are not alone.

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

Do You Really Need Inventory? Consider All Three Pieces of the Big Picture

Posted by Lynn Wise on Dec 21, 2018 8:00:00 AM

 

A lot of home service businesses have told me lately that they think they need inventory and an inventory management system. However, that could be the start of a big mistake: assuming your business needs to stock parts and supplies itself, by failing to look at the big picture.

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

The Authentic Humility Mindset

Posted by Steve Mores on Dec 14, 2018 8:00:00 AM

 

This can be a deep subject, yet I’d like to apply it to our everyday maintenance and service calls as it relates to sales. To be humble means that you recognize and accept your limitations based on realistic and accurate thoughts about your importance and significance in what you do and what you stand for. The humble person recognizes that although he may have an opinion and strong convictions, he still can empathize or sympathize with others and see things from their point of view. He also understands that he can be an expert and knowledgeable in one subject while profoundly ignorant in others. So, he’s not a “know-it-all”, yet will give expert advice, while keeping an open ear to the needs and knowledge of others. This is where most technicians fit in.

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

Appreciate Different Styles - They Could Just Make Your Company Better

Posted by Vicki LaPlant on Dec 10, 2018 4:11:01 PM

 

The personality style of the majority of contractors in HVACR closely matches that of medical surgeons. I don’t have any scientific research that validates this belief. However, I have had 30 plus years of observing contractors and, for one reason or another, have interacted with a number of medical surgeons.

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

The Power of Your Employees: The Secret to Great Reviews and a Great Company

Posted by Mike Montano on Nov 30, 2018 8:00:00 AM

 

By now, you already know your online reputation is one of your most valuable marketing assets. And you know if you don’t have great reviews on sites like Google, Facebook, and BBB, you’re basically giving away potential customers to your competitors who do have great reviews. But I have a secret to tell you: The most important ingredient to having a stellar online reputation comes from your people. They are the ones on the front lines connecting with customers, handling issues, generating sales, and creating long-term loyalty to your brand. It’s the connection between the service professional and the customer that generates a glowing 5-star review on Google…or a dreaded 1-star review that can seriously damage your business. It’s time for service companies to face this fact: Without remarkable people, your company will not get remarkable reviews on sites like Google, Facebook, and BBB. Your people power your reviews, your revenue, and your business. It’s that simple.

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

Am I a Bad Parent?

Posted by Danielle Putnam on Nov 23, 2018 8:00:00 AM

A friend of mine is about to open her first restaurant. Well, not really. She’s a long way from being ready to open the doors. But the framing for the kitchen and bar area has been set. Now, for all of you entrepreneurs out there, I’m sure you can agree with me…that’s progress, right?

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

Maximizing the Marketing Value of Every Job

Posted by Chris Lonergan on Nov 16, 2018 3:00:00 PM

How many jobs have you completed this week...this month...this year?

How proud of that work are you?

How did you capture the marketing value your work?

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Topics: Building a Business, Plumbing, hvac, Marketing, business culture, learning, knowledge, Management, team building, Leadership, Business Growth, Business Leadership, creative marketing, Branding, Customer Service

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