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Let's Barn Raise Some Ideas

Posted by Dave Rothacker on Feb 19, 2017 5:05:00 AM

”How do you get ideas Bob?”

If you’re a writer, you’re asked this question - a lot. It’s the same for graphic designers, advertising folks, copywriters and content marketing people.

Why don’t HVAC and Plumbing owners hear this question more often?

Probably because people figure you just sell, fix and maintain stuff, why should you need to generate ideas?

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Topics: Business Design

John Wooden On Leadership

Posted by Dave Rothacker on Feb 12, 2017 5:02:00 AM

How vast is the sea of leadership education?

Recent search results: Google over 800 million results, You Tube over 5.3 million and Amazon over 218 thousand - that’s a lot of books!

Lately you’ve heard folks in your contractor support organization talking about the importance of sound leadership. You know this. You also know that courses taken in college and sporadic seminars attended over the years have little relevance today.

Where to start? Where should you launch your vessel and in which direction should you sail?

 

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Topics: Leadership

The New Attraction Model for Business

Posted by Dave Rothacker on Feb 5, 2017 5:39:00 AM

A few weeks ago, in an article titled Are You in or Out?, we spoke about Inbound Marketing. There are many marketing professionals who believe that Content Marketing is a subset of Inbound Marketing. I agree.

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Topics: Business Growth, Marketing

Show Your Character

Posted by Dave Rothacker on Jan 22, 2017 5:05:00 AM

Walt Disney thought and then acted like Mickey Mouse.

When trying to convey a cartoon character’s behavior to his animators, Walt Disney submerged himself in character. Although Walt could verbally communicate his wishes, when he acted them out his animators could tell exactly what he wanted.

So pack up the tool belt, jump in the truck and get into character. Show your service techs exactly what you want them to do.

I was going to say, “just kidding.” Now I’m not so sure...

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Topics: Leadership, Motivation, Character

Be the Spark

Posted by Dave Rothacker on Jan 13, 2017 4:00:00 PM

Walking down the steps; landing awkwardly with a rebound; or a misstep between second and third base. BAM! Instant searing pain in your knee. That happened twenty-years ago. Your knee thinks it was yesterday.

The teacher humiliates you in front of the class. BAM! Instant searing pain in your soul. You were wounded in school twenty-years ago and it’s still fresh in your psyche. 

You endured seemingly hundreds of teacher-drones throughout school. Except those who inflicted searing pain, they all blend into a sea of “what was that teacher’s name?” Except for those who didn’t. Three teachers made a difference in your life and you will never forget their names. Why?

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Topics: Leadership, Training

The Value of Inbound Marketing

Posted by Dave Rothacker on Jan 6, 2017 10:19:31 AM

The young man is skateboarding down a staircase rail. The skateboard slips and he lands on the railing - right between his legs. Did you wince?

I had to wince myself when I read Kathie Todd’s feedback, in response to the December 18th Comanche Marketing article Are You in or Out?

In regards to vehicles of Inbound Marketing such as Facebook or You Tube, Kathie says,

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Topics: inbound marketing

5 Lessons From the Story of the Service Roundtable

Posted by Matt Michel on Dec 30, 2016 11:16:16 AM

New Year’s is almost here.  In 2017, the Service Roundtable will turn 15.  When you consider how we started, it’s amazing where we are today.  There are some lessons in our story.  If you’ll stay with me, I’d like to share a little about how we started and then share the resulting lessons that can help you and your business.  Be forewarned, this is longer than the usual Comanche Marketing post.

Formation Saturday

On a Saturday in April, I paced nervously.  My presentation was ready, but I went over it one more time. 

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Topics: Business Design

3 Business Motivating Essentials

Posted by Dave Rothacker on Dec 25, 2016 2:53:00 PM

 Do you feel part of a team? Do you feel like you belong?


Three of the strongest motivators in the workplace are a connection with others, a sense of belonging and the need to make a difference.

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Topics: Company Culture

Are You In or Out?

Posted by Dave Rothacker on Dec 18, 2016 4:20:00 AM

“Well Mrs. Jones, the problem is simple. A combination of your air filter and A-coil is causing a higher than average total external static pressure and your ECM is incapable of moving the required CFM.”

Simple?

You probably covered this in TECH-101, do not use technical terms with the customers.

So, who exactly covers this point with the folks who sell you products and services? Do your business partners explain their industry’s technical jargon? For that matter, are they explaining the programs, processes and things that the jargon represents?

Let’s give your marketing folks a hand today and breakdown the term Inbound Marketing. For some reason early on, I struggled differentiating between the terms Inbound Marketing and Outbound Marketing. Maybe you have too.

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Topics: Marketing

Books to Grow By

Posted by Dave Rothacker on Dec 11, 2016 4:32:00 AM

Some people need to breathe. I need to read. This obsession of mine is not exactly a secret so consequently I’m often asked to name a few favorite books. Flying my homemade sheet metal dustpan to the moon would be an easier task.

So today, instead of a book list, which would stretch to the moon, I chose to list a few of my favorite marketing authors.

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Topics: Business Growth, Marketing, Management

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