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Are You the Captain Of Your Ship?

Posted by Dave Rothacker on Dec 4, 2016 5:05:00 AM

EntreLeadership by Dave Ramsey

When I put out a request to the Service Nation Alliance community to recommend their favorite book on leadership, the number one response was EntreLeadership by Dave Ramsey.

Been there and done it.

Trying to understand why Ramsey was recommended over popular names like Peters, Drucker, Collins, Hamel and Kotter, I had to go no further than the book’s Introduction. Dave Ramsey went from launching a real estate business to running it successfully to bankruptcy and financial rock-bottom to the launch of his now incredibly successful Ramsey Solutions. Anchored in financial coaching, Ramsey Solutions spiders out into every media imaginable to teach people how to become financially responsible.

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Topics: Leadership

Build a Purposeful Business with Why

Posted by Dave Rothacker on Nov 27, 2016 5:02:00 AM

“I want to provide a place for my coworkers to thrive.”

“I love teaching service technicians.”

“I want to develop all of my people.”

“I am providing a company where my coworkers can earn a decent living.”

These are indicative of the most frequent response I get when asking the question: Can you tell me about the WHY of why you are in business? Although my quest has been over the past half year, the recent Service World Expo presented a veritable Golden Corral of opportunities to delve into WHY.

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Topics: Management, Leadership, Motivation

A Legendary Salute to an Icon

Posted by Matt Michel on Nov 18, 2016 5:00:00 AM

In celebration of industry legend Ron Smith's 80th birthday please enjoy this reprint of the foreward I wrote for his remarkable book HVAC Spells Wealth.

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Topics: HVAC Spells Wealth

Are You Railroading Your Business?

Posted by Dave Rothacker on Nov 14, 2016 11:57:30 AM

”They don’t want quarter-inch bits. They want quarter-inch holes.” Theodore Levitt quoting Leo McGinneva in his book The Marketing Imagination.

Levitt, a Harvard Business School professor and economist who passed away in 2006, held the belief that customers aren’t interested in products, they want solutions to their problems.

You’ve probably heard the quarter-inch drill bit / hole that relates to the HVAC industry; people don’t want furnaces and condensers, they want comfort.

It makes so much sense. Yet we continue to place pictures of products in our advertisements and marketing material.

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Topics: Customer Connection

Green Light Company Culture

Posted by Dave Rothacker on Oct 23, 2016 5:20:00 AM

What’s Your Mood?  

You walk in the front door and acknowledge Brandy, your company greeter. Thirty seconds later and everyone in the office reaches for their cell phones to view an icon of a red stop sign. Brandy communicates your mood to the team. There are actually three different icons the team uses. Red means avoid you at all cost. Yellow means your mood isn’t an obstacle and green means you’re good to go.

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Topics: Company Culture

When Business Causes You Nightmares

Posted by Dave Rothacker on Oct 16, 2016 5:03:00 AM

You’re in 9th grade and walking down a school hallway in your underwear.  Did you ever have this dream, err, nightmare?

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Topics: Management, Leadership

Wanted: HVAC Service Technician

Posted by Dave Rothacker on Oct 9, 2016 5:01:00 AM

Petey sets back the odometers and Louie sells the cars. No imagination needed here; you get this business operation.

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Topics: Hiring, Business Design, Leadership

Hamburgers, Fries and Shakes

Posted by Dave Rothacker on Oct 2, 2016 5:49:00 AM

Hamburgers, fries and shakes. Hamburgers, fries and shakes. Hamburgers, fries and shakes. When you pull into a McDonald’s drive through, that’s what you see on the sign. Hamburgers, fries and shakes.

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Topics: Leadership

Oz Is the Yellow Brick Road

Posted by Dave Rothacker on Sep 25, 2016 5:03:00 AM

If you’ve been following along since I started writing full time at Comanche Marketing earlier this year, you know that I am passionate about business owners understanding WHY you are in business and in expressing what you believe in.

As your company’s leader, you simply cannot communicate this message enough.

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Topics: Leadership

Business With Purpose

Posted by Dave Rothacker on Sep 11, 2016 5:05:00 AM

It’s 3:00 on a 98 degree Friday afternoon. With five service calls complete you know that, back at the office, Liz has more calls than you can handle. And you know she’s doing everything in her power not to tell you. As pressure builds on Liz, it makes its way downstream to you. Two of call number six’s four condensers are down.

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Topics: Business Leadership

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