Green Light Company Culture

Posted by Dave Rothacker on Oct 23, 2016 5:20:00 AM

What’s Your Mood?  

You walk in the front door and acknowledge Brandy, your company greeter. Thirty seconds later and everyone in the office reaches for their cell phones to view an icon of a red stop sign. Brandy communicates your mood to the team. There are actually three different icons the team uses. Red means avoid you at all cost. Yellow means your mood isn’t an obstacle and green means you’re good to go.

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Topics: Company Culture

When Business Causes You Nightmares

Posted by Dave Rothacker on Oct 16, 2016 5:03:00 AM

You’re in 9th grade and walking down a school hallway in your underwear.  Did you ever have this dream, err, nightmare?

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Topics: Management, Leadership

Wanted: HVAC Service Technician

Posted by Dave Rothacker on Oct 9, 2016 5:01:00 AM

Petey sets back the odometers and Louie sells the cars. No imagination needed here; you get this business operation.

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Topics: Hiring, Business Design, Leadership

Hamburgers, Fries and Shakes

Posted by Dave Rothacker on Oct 2, 2016 5:49:00 AM

Hamburgers, fries and shakes. Hamburgers, fries and shakes. Hamburgers, fries and shakes. When you pull into a McDonald’s drive through, that’s what you see on the sign. Hamburgers, fries and shakes.

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Topics: Leadership

Oz Is the Yellow Brick Road

Posted by Dave Rothacker on Sep 25, 2016 5:03:00 AM

If you’ve been following along since I started writing full time at Comanche Marketing earlier this year, you know that I am passionate about business owners understanding WHY you are in business and in expressing what you believe in.

As your company’s leader, you simply cannot communicate this message enough.

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Topics: Leadership

Business With Purpose

Posted by Dave Rothacker on Sep 11, 2016 5:05:00 AM

It’s 3:00 on a 98 degree Friday afternoon. With five service calls complete you know that, back at the office, Liz has more calls than you can handle. And you know she’s doing everything in her power not to tell you. As pressure builds on Liz, it makes its way downstream to you. Two of call number six’s four condensers are down.

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Topics: Business Leadership

Goal Setting: The Sub 4 Minute Mile

Posted by Dave Rothacker on Sep 4, 2016 5:30:00 AM

It couldn’t be done. In fact, doctors and scientists said that it was physically impossible for a human being to run a mile in under 4 minutes. And up until May 6, 1954, no human being ever had.

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Topics: Business Growth, Goal Setting

Let Your Hiring Process Soar

Posted by Dave Rothacker on Aug 28, 2016 5:30:00 AM

“Release the bird Amos!”

The canary flies into the coal mine and dies. The bird’s suicide mission indicates the presence of toxic gas. If the bird had lived it would have been safe to send in the miners.

Toxic gas and lack of business processes produce similar results.

Are you having problems hiring the right people?

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Topics: Hiring Process, Employee Engagement

Essential Hiring Practices

Posted by Dave Rothacker on Aug 21, 2016 9:09:39 AM

Bob’s sales are down. Well, truth be told, they were really never up to begin with. He doesn’t understand. He played semi-pro ball, modeled in magazines and had been a top salesman at a different company. Always a hit with the opposite sex, he’s flat out tanking in his retail career at Victoria’s Secret. Ugh!

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Topics: Hiring

become a great business

Posted by Robin Jones on Aug 14, 2016 4:30:00 AM

In Jim Collins’ book Good to Great he separates the status quo companies from the superstars. In a 5 year long research project that would undo even the most staunch statistician, his team picked apart companies to determine what made them succeed.  His efforts produced some incredible findings of the differences between those that slam dunked the industry standard earnings, and those that just plugged along.

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Topics: Busines Mastery, Business Design

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