“Well Mrs. Jones, the problem is simple. A combination of your air filter and A-coil is causing a higher than average total external static pressure and your ECM is incapable of moving the required CFM.”
You probably covered this in TECH-101, do not use technical terms with the customers.
So, who exactly covers this point with the folks who sell you products and services? Do your business partners explain their industry’s technical jargon? For that matter, are they explaining the programs, processes and things that the jargon represents?
Let’s give your marketing folks a hand today and breakdown the term Inbound Marketing. For some reason early on, I struggled differentiating between the terms Inbound Marketing and Outbound Marketing. Maybe you have too.